Chick-fil-A Chairman Reveals the Secret Recipe for Success!

In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET.

In PART THREE, you’ll see Tony Robbins in a one-on-one interview with DAN CATHY, the dynamic Chairman of Chick-fil-A, Inc., the iconic family-owned fast food chain specializing in chicken sandwiches.

Under Dan’s leadership, Chick-fil-A has become the 3rd largest fast food chain in America, behind McDonald’s and Starbucks. Since 2013, the company has expanded to over 2,600 restaurants in 47 states and the District of Columbia, as well as new ventures into the Asian market.

However, it’s Dan’s unwavering commitment to customer service that has been the real key element to the company’s immense success. With an emphasis on family and community, and a tireless dedication to maintaining a positive workplace culture, Chick-fil-A is more than just a fast food dining experience – it’s a model for how businesses should inspire their employees and treat their customers.

*Fun fact: Chick-fil-A has been closed on Sundays since 1946. While it’s estimated the chain loses over $1 billion in potential yearly revenue, the family continues to honor this tradition – which encourages employees to rest, spend time with family and worship (if they choose).


Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

Learn more about Business Mastery:


00:20 Introduction to Dan Cathy

01:35 Origins of Chick-fil-A

03:00 Don’t be a victim of life’s circumstances

04:23 Master. Mate. Mission

05:22 Family recipe for success

08:05 Customer service is employee service

10:36 Always do more than what’s expected

11:19 Be a blessing and you will be blessed

11:58 Prepping the next generation

14:08 It’s not the “what,” it’s the “who”

14:26 Competence. Character. Chemistry

16:26 Breaking down the numbers

18:00 Take an engineering approach to innovation

19:35 Anticipating the future

21:41 Own your mistakes

24:17 The end is near when accountants take over

25:34 Success is all about succession

27:34 Share the good and the bad

30:00 The idea behind “Eat mor Chikin”

32:12 Four essentials to live by

33:58 The idea behind Sunday closure

38:25 Be environmentally conscious

40:13 Live a purpose driven life40:38 Sign off

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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than four and a half decades, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins’ corporate and personal development events. As the nation’s #1 life and business strategist, he’s called upon to consult and coach some of the world’s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
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