Boom Chicka Mom & Pop! One Couple's Road to A $250M Acquisition | The Tony Robbins Podcast

In this video, we drop you inside a Tony Robbins Business Mastery seminar for a 1-hour masterclass explaining HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR PRODUCT or SERVICE to a COMPETITIVE MARKET.

WATCH Tony Robbins in a one-on-one interview with the co-founders of BOOMCHICKAPOP, a wildly successful brand that completely disrupted the snack industry.

Angie and Dan Bastian were looking to put aside some money for their kids’ college fund when they started a small kettle corn business out of the family’s garage. Initially selling popcorn at chilly Minnesota fairs and festivals, and then NFL Vikings games, the couple soon took their popcorn to Trader Joe’s, Target, Costco, and beyond – gaining a crash course in how to operate a business and manage a team along the way.

The real game changer took place when the then-named Angie’s Kettle Corn embraced a bold new identity: BOOMCHICKAPOP. Angie retired from life as a nurse practitioner and Dan from teaching history to run their company full-time. And after years of commitment and perseverance, the Bastians sold their business in 2017 to Chicago-based Conagra Brands for $250 million.

In this candid conversation, the couple reveals their journey (that included UNLEASH THE POWER WITHIN) and facing their fears, going ALL-IN, falling in love with their clients and connecting to the needs and desires of that customer base led to their ultimate success.

Watch the FULL podcast episode with Shazam! Founder Chris Barton here:


00:32 Introduction to Angie and Dan Bastian

02:26 How Angie and Dan met

05:32 Angie and Dan attend Tony’s Unleash The Power Within

06:25 Facing your fears

08:58 Starting a business as a couple

13:21 Being thought of as crazy

14:51 Gaining proximity to the Minnesota Vikings

15:57 Importance of building bonds

19:04 To gain a seat at the table, you must commit everything

20:19 Say yes to every opportunity

24:51 There’s always a solution

29:06 Raising private equity

31:16 Only 2.5 seconds to capture a consumer’s attention

32:19 Coming from a position of empowerment

34:53 Origin of the BoomChickaPop name

38:29 Talking directly to consumers

40:45 Dividing labor as a couple

42:56 Maintaining a relationship despite stress

45:08 Selling the company

47:11 How it felt to distribute funds to colleagues

49:48 Commiting to business relationships

55:22 Audience question from Javier: What was the process of selling your company?

58:11 Audience question from Aaron: What was your goal for the company?

01:01:45 Audience question from Kaley: How did you feel when you sold the business?

01:04:00 Audience question from Annabelle: What kept you going through the tough times?

01:10:22 Audience question from Ryan: If you (Chris) were to develop Shazam again today, what would you do differently?

01:13:05 Audience question from Anjelica: How many times did your brand evolve?

01:19:29 Final question from Tony: What’s the single best piece of advice that you’ve gotten in business?

01:24:19 Sign off

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

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